Khrystyna-Iryna Yevchuk

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FellowKhrystyna IrynaYevchuk


Affiliated Honorary Research Fellow



Mini CV
Master's degree in International Economics, Yuriy Fedkovych Chernivtsi National University, Chernivtsi (Ukraine). Affiliated Honorary Research Fellow.




Master's degree in International Economics Yuriy Fedkovych Chernivtsi National University, Chernivtsi (Ukraine) Student with GPA - "A" (ECTS scale).
I Took part in various conferences and seminars. Furthermore, I learned more about effective oral and written communication skills in English, a strong capacity to think critically about international relations and international economic developments, trends and events.
I hold a Master's degree in Phycology Yuriy Fedkovych Chernivtsi National University, Chernivtsi (Ukraine) student with GPA - "A" (ECTS scale). Bachelor's degree in Finance and Credit Yuriy Fedkovych Chernivtsi National University, Chernivtsi (Ukraine) student with GPA - "A" (ECTS scale).
I am Vice Chairman of Student Economic Scientific Society of Chernivtsi National University (I assist in organization of various trainings and seminars, lead English club to improve English proficiency among students and take part in discussion club).
Project Coordinator of Students Business Ideas Platform of Chernivtsi National University.
Fil. Dr. Jan-U. Sandal Institute - I was granted a scholarship from the Summit Fund for exchange to Fil. Dr. Jan-U. Sandal Institute in December 2016. I wrote a scientific article, which was presented at the International Conference at Alytaus Kolegija University of Applied Sciences, Lithuania, on April 19, 2017, and the article was published.
I graduated from Social Entrepreneur School IBS. During this particular course of social entrepreneurship, I learned all the theoretical and practical aspects of work in this sphere, passed all exams and got an excellent mark for all three courses, namely Social Entrepreneurship, Innovation Management, Service Vision Management.
I am Affiliated Honorary Research Fellow for 4 years.

Explanation of scientific research
My scientific research is devoted to the innovations in brand, digital and neuro-marketing and its influence and implementation on social enterprise. The title of scientific monograph will be “Innovations in marketing for social enterprise” Furthermore, the Scientific monograph will contain Analyzes, Introduction and Conclusions. Nowadays, marketing is a leading niche in the development and operation of any enterprise. Every day more and more companies increase marketing budgets. However, an assessment of the marketing strategy and the quality of the advertisement was the subjective view of each company until the introduction of neuro-marketing appeared. It is a system, which solves problems in assessing the quality and informatively of marketing communications, both inside and outside the company's environment. Anyhow, I would like to say that neuro-marketing is an innovative system that borders on the breakdown of such two sciences as economics and psychology. That is why, with the experience gained after completing my Master's Degrees in Economics and Psychology, I believe that I have competence for a profound and skilled assessment of this industry. furthermore this branch is not developed from the scientific side, because this topic was introduced only in 2002, and there are only a few scientific developments. Therefore, the scientific work that will be created now plays a fundamental role for future scientific developments in this science. The work of foreign and domestic scientists is devoted to certain aspects of the marketing of civil society, namely neuro-marketing, in particular: N Lee, AJ Broderick, L Chamberlain, D Ariely, GS Berns and others General scientific interests: Innovations, marketing, social behavior, enterprises, and phycology.


In the future, participation in the Affiliated Honorary Research Fellow Program will help me to become a professional in my field, and will give me necessary knowledge for high-quality scholar work. It will also help me to learn the new technique and consider a new approach for my research. I want to note that one of my scientific interests is innovation, in which the institute is considered as the best among the scientific community. It should be said, that it will help me to introduce this culture of social entrepreneurship and innovation development in Ukraine. Because in my opinion, with the development of technology, the people who can create and implement innovations will be most demanded.